Play

Click here for SBBP1 Show Notes as a .pdf file

On iTunes and on the MIYPmarketing.com Website, as a blog where you  can –

  • Comment on the podcast
  • Ask questions
  • View the “Show Notes” from each episode as a blog post or
  • Download a .pdf file of the “Show Notes”. You can also play the podcast file here on the blog.

Your Host-
Viver Israel!  Founder and Chief Marketing Strategist of Money In Your Pocket Marketing.

The Small Businesses Solving BIG Problems Show

  • Airs on the 1st and 3rd Tuesday of each month
  • With our launch I am publishing several episodes, including some “SpotCast” episodes
  • Providing a few full episodes and some shorter, spot cast, episodes to play through until our second broadcast date

 

Who is this show for!

  • Small business owners
  • Business operators
  • Entrepreneurs
  • Those looking to start their own small business
  • Business, or licensed professional such as a speaker, author, or Realtor

. . . you’re in the right place; you’re in the BEST place!

This podcast is specifically for you!

Here is where you can learn from your peers . . . other small business owners.

While different business industries can have different business challenges, there are MANY challenges common to all small businesses, regardless of industry; whether product-based, service-based; brick and mortar (actual storefront) or a virtual, online, storefront business.

 

What will you gain from this podcast series?

  • Here you will find other small business owners sharing their top business challenges and discussing how they are meeting and/or beating those challenges
  • Benefit from what other business owners learned in working through their business challenges; saving yourself time and money by not making similar mistakes
  • Here you will hear other small business owners discussing their best AND WORST marketing efforts.  Learning what works and what doesn’t from real-world examples
  • Fellow business owners will share with you their best business tip
  • They will share their biggest business regret or that one thing they wish someone had told them when they were just starting their business.
  • You may even discover a business type that is completely new to you or that you want to consider a business-relationship with:  to improve your own business processes; participate in some combined marketing or enter into a joint venture

Each episode will have it’s own “Show Notes” available online and as a downloadable pdf file.  The Show Notes will have the highlights from the episode as well as detailed contact information for the Guest Business Owner and any resource material they mention during the episode

The Small Businesses Solving Big Problems Show (SBBP)

  • Can be found on iTunes as well as MIYPmarketing.com/ , where it exists as a blog.
  • I welcome your comments and questions on the SBBP Blog.
  • Let us know if there is a particular business challenge you want to hear addressed
  • If there’s a particular business industry you would like to hear from; I will do my very best to bring that to the show

I firmly believe that businesses should provide one, or two, offerings to their target audience that are purely for the benefit of that target audience;  where no selling takes place for the business providing that service.  This podcast is one of my ‘no-sell’ offerings, for my target audience; which is small business owners, entrepreneurs and small business operators.

The episode formats for this podcast will include:

Peer Interview episodes –

  • One business owner discussing her/his top one, or two, business challenges and how they are meeting/beating that challenge
  • Whether there was a solution to a challenge tried that caused more problems than it solved or even threatened the stability or survivability of their business
  • Discussing their best, and worst, marketing efforts.  Sharing what did work and what didn’t work
  • Sharing their best business tip
  • Sharing their biggest business regret

Expert Interview episodes –

  • Expert discussion on a topic of business strategy, Whether there was a solution to a challenge tried that caused more problems than it solved or even threatened the stability or survivability of their business
  • Discussing their best, and worst, marketing efforts.  Sharing what did work and what didn’t work
  • Sharing their best business tip
  • Sharing their biggest business regret

Case Studies –

  • For a business owner especially uncomfortable in an interview format ‘on air’, that business owner’s top challenge. etc will be presented by myself in a case-study format
  • Whether there was a solution to a challenge tried that caused more problems than it solved or even threatened the stability or survivability of their business
  • Discussing their best, and worst, marketing efforts.  Sharing what did work and what didn’t work
  • Sharing their best business tip
  • Sharing their biggest business regret

“SpotCasts” or mini-episodes

  • Shorter episodes; topic-specific excerpts from interviews,where appropriate
  • For those who want shorter episode lengths or want to re-listen to a specific topic segment without the full introduction of the Guest and discussion other than a specific business challenge or business or marketing strategy in a given episode

Commentaries –

  • Narratives on topics of business

 

Show Sponsor:
Money In Your Pocket Marketing – established to empower small businesses to effectively utilize today’s “word of mouth” marketing; which could also be referred to as “Word of MOUSE” marketing, incorporating appropriate social media and mobile marketing channels for each client-business.  This word of MOUSE marketing actually happens a rate FASTER than the traditional word of mouth.

Shifting the focus of your marketing content from how capable your business is; the features and benefits of your products/services to that of focusing on the actual needs of your target audience AND creating a way to fill one, or two, needs of your target audience–WITHOUT selling–will cause your business to be more readily found by your target audience and establish trust with that audience.  Providing ongoing content in this fashion will continue to build trust with your target audience.  Such a plan will do more for your sales than AdWords campaigns and isolated, elaborate Search Engine Optimization programs.

I am on a mission to REVOLUTIONIZE how businesses develop their marketing messages; to yield:  more leads, increased conversion, more new customers, increased customer loyalty and increased business income.  While simultaneously better serving existing customers and those individuals in need of their products and services.

Visit MIYPmarketing.com to learn more and discover some FREE business resource materials.

Other Business Resources COMING SOON are –

My new Book, coming to Amazon.com and Amazon Kindle this November:

Word Of MOUSE – Today’s “Word of Mouth” Marketing: How to Use Social Media in Small Business for Take-it-to-the-Bank Results

Coming later this Fall:

A new blog –
Word of MOUSE Blog.com

Another podcast –
Word of MOUSE:  The “Word of Mouth” Marketing for Today’s Marketplace

 

Now, here’s what’s coming your way in our next few episodes (revised episode schedule)

Episode 2
Karen Logan of Renasiance works, Inc; discussing:

  • Keeping all the plates spinning &
  • Getting known in the marketplace
  • Karen also shares some real nuts and bolts processes for reducing wasted labor time in your business.
  • Karen is also someone I want to bring back for expert interview; as a series.  You will understand why when you listen to her peer interview episode.   You’re going to want even more from Karen!

Episode 3
Divya Parekh of The DP Group, LLC; discussing
Carving Out Some Personal Time (“Me-Time”).

  • Divya also brings up a new take on business meetings–having ‘walking meetings’.
  • Some of her clients have incorporated this into their own businesses after seeing more productivity during such meetings.

Episode 4
Elizabeth Hamilton of Pookie Galore Designs; discussing:

  • Marketing on a Shoe String
  • Successful bartering for marketing,
  • Saving money utilizing college students
  • Significant boost in her sales when she started sharing in her marketing pieces that 10% of her net proceeds went to a charity.

Episode 5
SpotCast from Elizabeth Hamilton interview – How to Increase Business Sales with Donating to Charity

Episode 6 – next broadcast date

Celebrity Fran Harris of Fran Harris Enterprises, discussing

  • The ‘Disco Ball’ Syndrome
  • Focusing Your Efforts
  • Incredible marketing tips
  • How YOU can write a book with Fran – her new book No More Excuses PERIOD!, releasing Jan 2014 (first of a series)
  • Fran shares TONS of incredible information and insight.  DON’T MISS IT!

I look forward to talking with you again soon at our next broadcast!